LIC Merchant Portal: Features, Login Process, and How It Works

Mini Balakrishnan

• May 21, 2025
• 8 min read
• Insurance

The LIC Merchant Portal is a dedicated online platform designed to simplify the day-to-day tasks of LIC agents, merchants, and intermediaries. It offers a secure and user-friendly interface to manage premium collections, update policy records, and track customer payments in real time. This portal ensures smoother operations and better customer service, saving both time and effort.

In this blog, we’ll walk you through the key features of the LIC Merchant Portal, how to log in to the platform, and how it works to support efficient policy management. Whether you’re a merchant or a policy intermediary, this guide will help you understand the full scope of the portal’s benefits.

What is the LIC Merchant Portal?

The LIC Merchant Portal is an official digital platform provided by the Life Insurance Corporation of India (LIC) for its authorized merchants and agents. It enables them to access and manage policy-related services efficiently, all in one place.

This portal plays a crucial role in streamlining the premium collection, tracking payments, and updating policy records, ensuring smooth operations and timely customer service. Only registered LIC merchants and agents are permitted to access and use this platform.

Who is an LIC Merchant?

An LIC Merchant is an authorised individual or agent appointed by the Life Insurance Corporation of India to collect premium payments from policyholders. They play a vital role in bridging the gap between LIC and its customers.

Their responsibilities include ensuring timely premium collection, issuing receipts, and updating LIC’s records to reflect accurate payment details. LIC merchants act as intermediaries, helping policyholders maintain active policies while supporting LIC’s operational efficiency.

Who Can Become a LIC Merchant?

To become a LIC Merchant, an individual must meet specific eligibility criteria set by the Life Insurance Corporation of India (LIC). Applicants should be Indian citizens aged 18 years or above, have completed at least the 10th standard from a recognized educational board, and possess a valid PAN card. These prerequisites ensure that merchants are adequately qualified to handle premium collections and policy management tasks. 

LIC Merchants are typically categorized based on their roles and responsibilities, which may vary depending on the specific functions they perform within the organization. While the exact categories can differ, all merchants are required to undergo a selection process that includes an interview conducted by an LIC Development Officer. Successful candidates then participate in a 25-hour training program, followed by the Insurance Regulatory and Development Authority of India (IRDAI) examination. Upon passing the exam, they receive an official appointment letter authorizing them to operate as LIC Merchants. 

Key Features of the LIC Merchant Portal

The LIC Merchant Portal is packed with powerful features that simplify premium collection, payment tracking, and policy management for LIC merchants and agents.

1. Secure Login Access
LIC merchants receive unique login credentials that provide secure access to the portal. This ensures that only authorised individuals can manage policy transactions, safeguarding against unauthorised access and potential fraud.

2. Premium Collection & Payment Processing
Merchants can collect LIC premium payments through various methods such as online banking, cash, or cheque. This feature streamlines the collection process, ensuring quick and hassle-free transactions for both merchants and policyholders.

3. Transaction History & Reports
The portal allows merchants to view, track, and download past transaction records. This is helpful for accurate financial tracking, smooth tax filing, and easy resolution of any payment disputes.

4. Commission Tracking
Merchants can monitor their commission earnings in real time, including details of pending payments and total income earned over time. This feature helps them track financial performance and plan their earnings more effectively.

5. Policy Search & Verification
Before processing payments, merchants can verify policyholder details through the portal. This feature ensures accurate entries and helps prevent errors in policy premium collection.

6. Receipt Generation & Printing
The portal enables instant receipt generation and printing, providing customers with immediate proof of payment. It also helps merchants maintain organised transaction records.

7. Dashboard for Quick Access
The dashboard offers an at-a-glance view of recent transactions, earnings, and upcoming premium dues. This centralised display allows merchants to manage tasks efficiently and stay updated with their work.

8. Settlement Status Updates
Merchants can check the current status of premium settlements and commission disbursals. This promotes transparency and ensures timely financial updates.

9. Customer Support & Query Resolution
The portal offers multiple support options, including FAQs, live chat, and a dedicated helpline. Merchants can raise queries, resolve issues, or seek guidance whenever needed.

10. Data Security & Compliance
LIC ensures all transactions on the portal are secure through encrypted communications and user authentication. This feature is critical for protecting sensitive merchant and policyholder data from misuse or cyber threats.

How to Log in to the LIC Merchant Portal?

Logging in to the LIC Merchant Portal is a simple process designed for ease and security. Follow these steps to access your merchant account:

Step-by-Step Login Guide:

1. Visit the official LIC Merchant Portal: https://merchant.licindia.in
   
2. Enter your unique User ID and Password provided by LIC.
   
3. Complete the CAPTCHA verification to confirm you’re a human user.
   
4. Click on the “Submit” button to access your merchant dashboard.
   

Troubleshooting Login Issues:

• Incorrect Password: Make sure the Caps Lock is off and recheck your credentials. Use the “Forgot Password” link if needed.
  
• CAPTCHA Errors: Refresh the CAPTCHA and enter it again carefully; it’s case-sensitive.
  
• Site Loading Issues: Clear your browser cache or try logging in from a different browser or device.
  
• If the issue persists, contact LIC’s merchant support for assistance.

How to Reset LIC Merchant Portal Password?

Forgetting your password isn’t a problem—LIC provides an easy way to reset it through the portal.

Steps to Reset Your Password:

1. Go to the LIC Merchant Portal login page: https://merchant.licindia.in
   
2. Click on the “Forgot Password” link below the login form.
   
3. Enter your User ID and registered email ID or mobile number.
   
4. Follow the instructions sent to your email or phone to create a new password.
   
5. Log in again using your new password.
   

Security Tips:

• Choose a strong password with a mix of letters, numbers, and symbols.
  
• Avoid sharing your credentials with anyone.
  
• Always log out after completing your tasks on the portal.
  
• Change your password periodically to enhance security.

How to Update Email ID on the Merchant Portal?

Updating your email ID on the LIC Merchant Portal helps ensure you receive important notifications and communication without delays. Follow these steps:

Step-by-Step Process to Update Email ID:

1. Log in to the LIC Merchant Portal using your User ID and password.
   
2. Navigate to the “Profile” or “User Settings” section on the dashboard.
   
3. Click on the “Update Email ID” or similar option.
   
4. Enter your new email ID in the designated field.
   
5. You may be asked to verify your identity using an OTP sent to your registered mobile number.
   
6. Once verified, submit the changes.
   
7. A confirmation message will be sent to your new email ID upon successful update.
   

Note: If the option is not available online, you may need to contact the LIC branch office or your Development Officer for manual assistance.

How the LIC Merchant Portal Works?

The LIC Merchant Portal is a seamless interface connecting LIC merchants with the corporation’s central policy management system.

Merchants begin by logging into the portal to access their dashboard. From there, they can collect premium payments from policyholders using various accepted modes such as cash, cheque, or online banking. Once a payment is processed, the transaction is automatically updated in LIC’s records, ensuring real-time policy status updates.

The portal also allows merchants to generate digital receipts, download transaction reports, and view commission earnings. This efficient workflow not only simplifies daily operations but also enhances transparency and accuracy in policy servicing.

Benefits of Using the LIC Merchant Portal

The LIC Merchant Portal offers a range of benefits that make policy management more efficient and transparent for registered merchants and agents.

1. Convenient Premium Collection
Merchants can collect premiums digitally through the portal, eliminating the need for frequent in-person visits. This not only saves time but also improves customer convenience.

2. Real-Time Transaction Tracking
Every transaction is updated in real-time, allowing merchants to instantly verify payments, reduce discrepancies, and maintain up-to-date records.

3. Secure and Authorised Access
Only authorised users with valid credentials can access the portal, ensuring secure handling of sensitive policyholder data and transactions.

4. Automated Commission Calculation
The portal automatically calculates commission earnings based on completed transactions, reducing manual effort and enabling quicker payouts.

5. Faster Policy Renewals
With instant payment processing and updated records, policy renewals happen faster, ensuring policyholders remain covered without interruptions.

6. 24/7 Accessibility
Merchants can access the portal anytime, from anywhere, which enhances operational efficiency and allows work to continue beyond office hours.

7. Reduces Errors and Delays
Automation of transactions, receipts, and reports helps minimise human errors, delays in updates, and miscommunication, making operations smoother.

Conclusion

The LIC Merchant Portal is an essential tool for agents and merchants, offering a streamlined, secure, and efficient way to manage premium collections, track transactions, and access important policy data. Its user-friendly features simplify daily tasks and enhance service quality.

For those handling LIC policies, using the portal means faster processing, real-time updates, and reduced errors. Embrace the LIC Merchant Portal to make transactions hassle-free and stay ahead in delivering timely and reliable service to policyholders.